The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2024)

There’s no denying the transformative power of makeup — nor is there any denying that it’s easy to get wrong. One flick of eyeliner in the wrong spot and your entire look can be compromised. The mistakes can become easier to make as we get older. Sometimes we forget to honor our skin and facial features as they are and may apply old makeup rules to our current skin situation. If you feel like something is a little “off” in your appearance lately, the reason could be as simple as a makeup mistake or two that you’re making. And the good news is that these mistakes are easy to correct.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (1)

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The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2)

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Not Using Primer


Primer isn’t a new product, but the hype around it is hard to miss these days. No longer considered a fringe makeup product or one only used by professional makeup artists, the secret is out about how primer can blur pores and create a barrier between your skin and foundation and concealer. If your mature skin is on the dry side, you can even purchase a hydrating primer that infuses your skin with nourishing ingredients like hyaluronic acid.


Apply it and then layer foundation and concealer on top of your primed skin. This extra steps helps your makeup last longer and can prevent streaks and cakey buildup.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (3)

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Applying Too-Dark Eyeshadow


Your eyeshadow doesn’t have to be dark and dramatic to make a statement. In fact, if you experiment with more neutral taupes or lighter shades on your lid, you may find that your eye area looks so much more refreshed and awake than when you use dark colors. Another mistake you should avoid: don’t apply dark eyeshadow below your bottom eyelashes. This can close off the eye and look harsh, especially during the day.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (4)

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Not Blending Well


Blending your foundation, concealer, blush, and eyeshadow is key to ensuring you don’t leave harsh lines on your face that can age you. Whether you opt to blend with a damp makeup sponge, makeup brushes, or your fingers is your choice —but be sure you spend the last few minutes of your makeup routine blending well. Give your skin a spritz of makeup setting spray to seal the deal for hours.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (5)

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Applying Dark Eyeliner to Your Bottom Waterline


Applying black or brown eyeliner to your bottom waterline can instantly close up your eyes and make them look smaller. It can even draw attention to dark circles and other discoloration around your eyes because it can appear too harsh. A better way to approach the bottom waterline is by using a nude eyeliner in this area (white can also work, but it can appear a little too bright and obvious). Nude eyeliner brightens your eyes and makes them appear larger and more awake.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (6)

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Applying eyeliner too thick by the inner corner


A winged or slightly winged eyeliner look can open up the eye area and look stunning. But when you’re applying your liner, take caution not to make the line by the inner corner of your eye too thick. Doing so can close off the eye and make it appear smaller.

The solution is to modify your technique by starting off with a very thin line near the inner corner of your eye and gradually thickening it as you reach the outer corner of your eye. If you want to add a little drama with a wing or upward flick of liner, be our guest.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (7)

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Not setting concealer with powder


Once you apply your color corrector and concealer, don’t just let it sit there. Doing so can eventually lead to makeup falling into the crevices of fine lines and pores and settling there.

Here’s where setting your concealer with translucent or pressed powder becomes important. A light dusting of powder will help ensure your makeup has longevity. Tap the product onto skin using a makeup brush.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (8)

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Mistake: Applying eyeshadow to naked lids


Ever notice that your eyelids are a spot on your face that can contain quite a bit of discoloration? When you apply eye makeup directly on top of naked lids without priming them first, you are not canceling out any blueness or redness on the lid and your look won’t be what you envisioned. Not to mention: you may find that a few hours later your eyeshadow and eyeliner have shifted if your lids became oily over the course of the day.

Apply an eye primer to your eyelids before you apply a stitch of makeup. This helps create a beautiful base by canceling out blue and red tones and helping makeup glide on, appear more pigmented, and stay put.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (9)

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Overdoing the eyebrows


Remember back a few years when beauty experts and celebs couldn’t get enough of a really, really bold brow? Brows will never not be a focal point of a look —after all, they frame the face and can change your makeup look drastically. But intense brows that are too dark or too arched are now considered outdated because they draw too much attention away from your overall look.

Instead of focusing on creating a whole new brow for yourself, make the most of what you have by filling in sparse areas with a pencil that is your brow color or slightly darker. Set it in place with a brow gel. And don’t feel like they have to be SO perfect. A natural brow isn’t just on-trend, it’s also youthful.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (10)

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Placing blush too low on the face


Blush can be a tricky makeup product to get just right. When applied too low on the cheeks it can actually drag the face downward and look more aging.

Start off by placing your blush a little higher than might feel normal to you. Blend it outward toward your hairline and avoid concentrating it too close to your nose, as this can also be aging. And make sure you’re choosing shades that aren’t too dark or too warm or cool for your skin tone.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (11)

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Not Giving Eyeliner a Little Flick

Don’t just follow the natural line of your upper eyelid, try giving your eyeliner a little flick at the outer corner of your eye to lift your eyes and your entire face. Locate the last lash on the outer corner of your upper eyelid and start your eyeliner wing at this point, flicking it upward, outward, and into a small triangle shape.


Be sure to apply eyeshadow primer to your lids before applying eyeliner so that your winged eyeliner stays in place and doesn’t streak.


These mistakes are so common, but also easy to correct so that you can make the most of your unique features.

The 10 Biggest Makeup Mistakes Older Women Make That Add Years To Your Face (2024)

FAQs

What makeup should I avoid for mature skin? ›

DON'T Use Matte Products: Matte products can be too drying on mature skin and make fine lines and wrinkles more noticeable. Instead, use products with a dewy or satin finish, like the Shimmer Lip Plumper. It provides a subtle sheen that helps lips look plumper and more youthful.

What kind of makeup should older women wear? ›

Makeup for women over 50 is all about the dew. Out with any product that's prone to caking on the skin, say the pros, and in with skin care—think hydrating face bases and blushes infused with radiance-boosting ingredients. A well-placed bronzer never hurts, either—after all, a sun-kissed glow is winsome at any age.

What makeup mistakes age you? ›

Applying too much powder

According to celebrity makeup artist Katie Jane Hughes, using too much powder can enhance flaws and age your face really fast. That's because it can give skin a dry, dull appearance and has a tendency to settle into the lines on your face. The key is to use just a little bit of loose powder.

What Colour makeup makes you look younger? ›

A rose colour lipstick will brighten up your face. To keep your eyes looking youthful the key is to appear brighter and more open. Keep your bottom eye lash liner light and use a deep brown instead of a hard black.

Should mature skin use liquid or cream foundation? ›

Whether you're dealing with adult acne or gracefully aging skin, cream products are your best bet. They help create a blurring effect, smoothing out any imperfections. In contrast, powder makeup tends to emphasize texture, whether it's acne, wrinkles, or dry patches. Embrace the creams for a flawless look!

Should an older woman wear mascara on bottom lashes? ›

DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.

What foundation does not sit in wrinkles? ›

Make Up For Ever Reboot Active Care Foundation

When applying this for the first time, we found that just one layer of the Makeup Forever foundation works well at hiding the look of redness, so a little goes a long way. It also blends well with other makeup formulas and doesn't crease or settle into wrinkles.

What is the toxic truth about makeup? ›

Health Risks from Makeup

Some common health concerns connected to toxic cosmetics include: Cancers, such as breast cancer and malignant mesothelioma. Fertility issues and birth defects. Neurological issues.

What is the most attractive amount of makeup? ›

Facial Attractiveness

Faces with light makeup were rated significantly more attractive than faces with no makeup and faces with heavy makeup were rated significantly more attractive than both no makeup and light makeup faces. Overall, faces with heavy makeup were rated as most attractive.

How do you know if makeup is bad? ›

If there is a noticeable change in consistency of your makeup product, it is likely that the item has spoiled. This is easier to notice in liquids such as foundations and primers, but can also be the case for cream eyeshadows and blushes. With makeup, consistency is key.

Does not wearing makeup make you age better? ›

Wearing makeup is usually fine—it does not directly contribute to signs of aging. However, certain ingredients may contribute to the appearance of signs of aging.

What eye makeup makes you look older? ›

Warm eyeshadow shades like browns, reds, and yellows can make you look tired. Instead, reach for jewel tones to make your eyes look more lively and awake!

Should you wear eyeliner on the bottom? ›

It is best not to use liquid liner at all on the bottom lashes since it has the potential to smudge unevenly and create fine lines below the eyes. Additionally, it can make the eyes appear harsh because it is difficult to blend. Use a fine, stiff, angled brush to apply gel or powder liner below the bottom lashes.

What type of foundation should mature skin use? ›

Makeup artist Tony Tulve recommends choosing liquid foundations, as they "act more like a second skin." Overall, finding a buildable-coverage formula with skin-plumping, fine-line-minimizing ingredients like hyaluronic acid and squalane is key to a flawless, crease-free base.

What makeup to use on mature skin? ›

5. Prioritize lightweight, hydrating foundation formulas. Since skin gets drier as you age, the best foundations for mature skin tend to be light formulas that won't settle into fine lines and look cake-y on the skin.

Is it better to wear less makeup as you get older? ›

Although it may be counterintuitive, it is better to apply less makeup as you age, rather than more. You may feel like more lines and wrinkles need more coverage, but heavy foundations and cream blushes tend to sink into creases in the skin, thus exaggerating their appearance.

References

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